With an exceptional mobile presentation concept, WALL brought its products and innovations directly to major European cities. Designed by conform, the 17-metre-long show truck transformed on site into a spacious exhibition area, allowing city representatives and the public to experience the solutions of the international street furniture and outdoor advertising specialist first-hand.
The highlight: By lowering the side walls as well as the front and rear sections, the trailer unfolded into an exhibition platform covering approximately 110 square metres. Permanently integrated exhibits, some of which could be moved along a rail system, allowed for versatile product presentations. Large-scale information displays and digital media complemented the exhibition concept.
The multi-week roadshow through Germany and Europe kicked off with an event at the Brandenburg Gate in Berlin. The mobile exhibition concept thus combined technical innovation with high-impact brand communication in public spaces.
