At Interzoo 2026 in Nuremberg, animonda unveiled a new exhibition concept that translated the brand’s strategic evolution into a tangible spatial experience. Guided by the idea of “The Home for Pet Families”, the booth went far beyond a traditional product presentation – becoming a place for meaningful encounters and emotional brand experiences.
The stand architecture was divided into two distinctive experience worlds. “THE NEST” conveyed warmth and authenticity through natural materials, organic surfaces, and an open, welcoming design, providing the ideal setting for animonda’s extensive product portfolio. As a premium counterpart, “THE LOUNGE” showcased the brand Vom Feinsten within a contemporary fine-dining atmosphere.
With a clear spatial structure, high-quality materials, and an inviting ambiance, the exhibition concept brought the brand values to life while creating space for personal conversations, inspiration, and new impulses. The result: an emotional brand presence that powerfully staged animonda’s repositioning at the world’s leading trade fair for the pet industry.
