The Expert Talk is available in German language only.

The Live-Communication industry is changing. Digital and hybrid formats offer companies a wide range of opportunities and reach when it comes to sales and marketing activities. It is our claim to develop target group specific strategies and concepts for our clients, that use these potentials to the full and create sustainable brand and product experiences. Live, digital and hybrid.

We asked experts from different fields how they rate the future relevance of various formats in the communication mix of companies. How important will analog exhibitions be, and are digital and hybrid formats here to stay? Is the future of live-communication hybrid?

For the Expert Talk in full length plesae click here. (YouTube)