At the 62. International Automobile Exhibition in Frankfurt / Main, the company WAECO was able to stand out with not just one but two exhibition booths. In hall 8, one of the most popular halls, the worldwide leader for integrated cooling systems presented itself as original equipment manufacturer for the automobile industry for the first time together with the company Dometico GmbH.
The inviting individual concept by conform: while passers-by were able to learn about the product variety on the outskirts of the stand, the inside of the stand offered – exclusively to decision makers – an experience of a special kind. Seven meter high curved walls lead through a product and image presentation, which fascinated through a back-lit slide wall of the same length – and offered just the right comfortable ambience for meetings with clients.