Market-driven, innovative products and a high degree of quality, this is what the Jansen AG based in Switzerland stands for. To present Jansen's products in their architectural context and to communicate clearly the benefits of using Jansen steel products was the requirement of the company at BAU 2009.
The main focus was laid on profile systems in steel and stainless steel for doors, gates, windows and facades, which were incorporated into the stand architecture. A clear use of shape and colour – inspired by the colour fan “Polychromie LC” by Le Corbusier – gives distinction to the concept.
Outstanding architectural detail is an oversize mitre in the structure that forms the frame of the booth. Cubic seating elements, graphic light boxes, exhibit podiums and the info counter – in their shape and consistency – underline the identity of the booth concept.
Looking at the future, the stand was planned in such a way that it can be reused on two further exhibitions. Convincing and lasting at the same time!